How to feel like an Olympic athlete

It’s safe to say that the Olympics have gripped the nation. Whether it is the road cycling, the football or the judo; the exploits of Team GB has seen fans up and down the country stand up and take notice of the ongoing competition. Fans can be feel privileged knowing full well that their compatriots are doing all they can to land the gold medal. And the best way to support the athletes representing Team GB is by sporting some Adidas Tracksuits.

In Adidas, the Olympians representing the home nations are supplied by one of the biggest and best sporting brands in the world. The likes of AC Milan, Real Madrid and Marseille are all supplied by Adidas, while Arsenal are set to join the ranks for the 2013-14 season. The fact that Team GB could secure such a prestigious brand to supply the kit for the games proves the worth of both the competition and the athletes that were selected.

The brand, founded by German Adolf Dassler in 1924, made its first appearance during the 1928 Olympics and once again eight years later during the tournament in Berlin, where Jesse Owens of the USA was the most successful athlete sporting his shoes. In 1948, the company was revamped under the current name brand, due to Dassler’s nickname; Adi Das.

It goes to show the proud heritage that is associated between Adidas and the Olympics and the relationship between the German brand and the event. The public can also represent Adidas throughout the Olympics and sport the same kit supplier as their favourite athletes. Not only that, but a number of famous sports stars also sport Adidas which leads to further placement.

Most notably, David Beckham, who was unlucky not to have been picked for the Team GB football team. Beckham was central to London securing the Olympics in the first place, as the England capital trumped Paris for the right to hold the games. The LA Galaxy star, whose kit is also supplied by the brand, continued to raise awareness for the brand and the games itself last week after turning up to an Adidas photo booth in Westfield Startford shopping centre, much to the shock and delight of 60 members of the unsuspecting public.

Adidas are also continuing to promote themselves on social networking site Twitter, with the hashtag #takethestage. In doing so, the sporting company continue to promote the athletes and the brand across Twitter using videos, pictures and news of the likes of Beckham in the build-up to the Olympics.

And it isn’t just Beckham who is helping to promote Adidas this summer. Brazil duo Sandro and Oscar, Spain’s World Cup winner Jordi Alba and Team GB striker Craig Bellamy are all sponsored by the German company and that is just in football alone. Although the sport won’t take centre stage during the Olympics, it is still widely recognised as the biggest in the world. In Adidas, however, the brand will continue to receive global recognition and appreciation as one of the best in the business.